Advertisement content in the Iraqi satellite channels and their commitment to advertisement ethics.

Content-based advertisement detection

Television advertising is widely used by companies to promote their products among the public but it is hard for an advertiser to know if its advertisements are broadcast as they should. For this reason, some companies are specialized in the monitoring of audio/video streams for validating that ads are broadcast according to what was requested and paid for by the advertiser. The procedure for s...

Generation Reflection in TV Commercial and Advertisement

This research studies TV commercial from cultural-conflict view point and tries to analyze mutual relation between parent-child generations. It applies signifier's method for reflecting TV commercials. Signifying qualitative method on the base of General signifies along with "first levels signifiers" and "Second level signifiers" obtained Symbolic displacement. This research shows TV commerci...

The pack as advertisement.

Internet and Advertisement

The Internet has revolutionized the way knowledge is currently produced, stored and disseminated. A few finger clicks on a keyboard can save time and many hours of search in libraries or shopping in stores. Online trademarks with an (e-) prefix such as e-library, e-business, e-health etc., are increasingly part of our daily professional vocabularies. However, the Internet has also produced mult...

Investigation of Advertisement Strategies Regarded to Iran's Pistachio

Iran is the first producer and exporter of Pistachio in the world. The research is on codification of advertisement strategies in coherence with the export of pistachio in Kerman province by SWOT model. Objectives of the research were determining the most important advertisement strengths, weaknesses, opportunities and threats of Kerman exporting pistachio and proposing appropriate strategies. ...